It’s Friend’s 1st birthday today and we are celebrating!

The past year has literally flown by, full of the thrills and spills you’d expect from starting a small consultancy specialising in a relatively ‘niche’ area like social media and in the middle of a recession!

But life, and business, are about taking risks – and the risk paid off!

The fact is that social media marketing should not be sidelined as “niche”.

It has the potential for ROI like any other marketing discipline – and this has been our most consistent finding over the last 12 months.

For our clients, it’s been about understanding what social media can do by exploring its specific potential for their businesses.

Importantly, understanding where social media fits into a marketing strategy, its role alongside other marketing disciplines and how best to execute and measure it is crucial to its success.

And putting it simply, this is what Friend does.

Our experience over the past 20 years in both traditional and digital marketing means that we have been able to help many clients truly understand social media and its potential for their organisation, in both B2C and B2B arenas.

In the past twelve months, we have helped a range of clients and agencies navigate the social media landscape.

Our clients include:

• NHS
• Nynas Oil / European Road Initiative
• Property Match
• Argent / Brindleyplace
• Masshouse Developments
• Rider Levett Bucknall
• Huntingdonshire County Council
• Gas Street Works
• University College Birmingham

We have also helped lots of marketing and PR agencies with digital marketing and social media research, strategy and training.

So we’re chuffed and, in true social media style, thought we’d share!

Find out more about our social media and online PR services.