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Posts Tagged 'UGC'

Chris Tomlinson

Is Guardian crowdsourcing bad for journalism?

Posted by Chris Tomlinson1 Comment »
September 3rd, 2009Category: Birmingham, Home, Online PR, Online Reputation, Social Media Marketing, Social Media Strategy
Is Guardian crowdsourcing bad for journalism?

According to Wikipedia, ‘Crowdsourcing’ describes the process of taking a task, traditionally performed by an employee and outsourcing it to an undefined, generally large, group of the community.

I can see most employers embracing it as a fantastic new concept, despite get-mugs-to-work-for-free being a well-established business model!

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Chris Tomlinson

Online poms don’t whinge

Posted by Chris TomlinsonNo Comments »
June 30th, 2008Category: Random Rants
Online poms don't whinge

It is common knowledge that when people have a good customer experience they only tell one person, but when they have a bad one, they tell at least ten. But according to our old friend, ‘a recent survey’, this doesn’t …

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Chris Tomlinson

How to make money like JK Rowling

Posted by Chris Tomlinson1 Comment »
June 6th, 2008Category: Random Rants
How to make money like JK Rowling

If you like writing and have opinions, the internet could provide the perfect job for you – article writer. You might have thought that the web had enough self-appointed experts, but it seems its thirst for editorial content cannot be …

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Chris Tomlinson

Doing a Threshers

Posted by Chris TomlinsonNo Comments »
December 5th, 2007Category: Online Reputation, Social Media Strategy

I know that User Generated Content is all the rage these days. Letting your consumers have their say on your own website is currently regarded as enlightened brand thinking.

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Chris Tomlinson

YouTube ahoy

Posted by Chris TomlinsonNo Comments »
January 26th, 2007Category: Uncategorized

Google is rumoured to have set aside a $500m war chest when it bought YouTube, to defend itself from copyright infringement claims.

To keep YouTube free of offending material must be a bit like serving soup in a basket – sooner or later you are going to end up with a large dry cleaning bill.

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Chris Tomlinson

Blinkx and you’ll miss it

Posted by Chris TomlinsonNo Comments »
November 16th, 2006Category: Social Media Strategy

Last week’s sale of YouTube for some multiple of its user population had most of us mumbling under our breath “Why the heck didn’t I think of that?”

You didn’t have to be a Web2.0 expert to work out that if you let the public upload their wacky videos, others will want to watch then.

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