Google is always fiddling, or ‘refining’ as it calls it, with its algorithm, the one that determined which sites we see at the top of our search results pages.
Usually you need to be a search engine optimisation (SEO) expert or a real geek to spot the changes, or follow Google’s official blog.
It’s easy to see how search engine optimisation (SEO) could affect the ancient art of grabbing readers attention, but will it really lead to the death of the creative headline?
Microsoft and Murdoch could sign a deal that will (yet again) try to take on Google while simultaneously solving Murdoch’s paywall problem once and for all, in one fell swoop.
Well that’s what they think. Here I take a look at some of the possible implications to find out just why we really should care about any potential Microsoft/Murdoch partnership.
Huntingdonshire District Council (HDC) wants to raise the awareness of two amazing environmental projects they have created to show stakeholders, academics and the local community that it IS possible for anyone to have an entirely carbon-free home. friend has been …
We all know the difference between advertising and PR. Advertising is when you tell people how good you are and PR is about getting someone else to do it. PR works best if you get someone trusted to do the …
Last week Microsoft made a $44.6 billion bid for the world’s most famous exclamation mark!
Admittedly there is the word Yahoo attached to it, along with 22% of the world’s search engine market.
A minor earth tremor in the shady world of Search Engine Optimisation (SEO) was felt last week, suggesting that the tectonic plate known as the Google page rank algorithm was potentially on the move.
No matter how much a client tells me they are not interested in gaining search engine rankings, I don’t believe them.
As you probably know, there are two sorts of people: those that think there are two sorts of people and those that don’t.
But there are definitely two types of company that build websites and it’s important you get the right one for the job.
