Today Google kindly asked me if I’d like to try Google Buzz, the new social networking feature it has bolted onto Gmail, its popular free email service.
The last thing I’m inclined to do right now is join another time consuming social network!
Posts Tagged 'search'
Google is always fiddling, or ‘refining’ as it calls it, with its algorithm, the one that determined which sites we see at the top of our search results pages.
Usually you need to be a search engine optimisation (SEO) expert or a real geek to spot the changes, or follow Google’s official blog.
It’s easy to see how search engine optimisation (SEO) could affect the ancient art of grabbing readers attention, but will it really lead to the death of the creative headline?
Microsoft and Murdoch could sign a deal that will (yet again) try to take on Google while simultaneously solving Murdoch’s paywall problem once and for all, in one fell swoop.
Well that’s what they think. Here I take a look at some of the possible implications to find out just why we really should care about any potential Microsoft/Murdoch partnership.
Because online chatter doesn’t upset shareholders while eating their cornflakes there is a temptation for businesses to just ignore bad online PR.
However, as Ryanair found out earlier this year, when it called all bloggers “lunatics”, it can easily spill into the national press.
We all know the difference between advertising and PR. Advertising is when you tell people how good you are and PR is about getting someone else to do it. PR works best if you get someone trusted to do the …
It’s true that prior to buying something online, most of us have usually visited a search engine. But was that where we made the decision to purchase? Online marketers have a habit of attributing a sale to the ‘last click’ …
Last week Microsoft made a $44.6 billion bid for the world’s most famous exclamation mark!
Admittedly there is the word Yahoo attached to it, along with 22% of the world’s search engine market.
I know I’m going to sound like my grandad now, but wasn’t the telly rubbish over Christmas?
Where were the James Bond movies, the Only Fools and Horses Christmas Special and Wallace and Gromit’s latest adventure?
Figures just released from the Internet Advertising Bureau (IAB) suggest that marketing products online is becoming quite popular!
According to the IAB, UK online advertising spend grew 41.3% in the first half of 2007 to give it a 15% share of the £9.1 billion spent so far this year trying to make people buy stuff.
