Posts Tagged 'ORM'

This week saw the launch of a number of social media initiatives by the two main parties.

But, like a lot of UK politics, is it just style over substance?

In the run up to the general election, are the political parties creating true social media engagement with online citizens to achieve real social media success?

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friend has created a jargon free online PR guide for busy MD’s.
“Thanks to social media, good public relations (PR) has never been more important for your business.
People now listen to each other rather than your advertisements; good corporate social responsibility has moved to the top of the political agenda and thanks to the blogosphere, everyone [...]

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Defamatory and damaging comments are posted on a website blog anonymously. The impact is immediate. Share prices are affected. Gossip among staff is rife. Market confidence drops – who are you going to call?

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It’s been a long week in British politics and I’ve been enjoying every minute of it. Finally after all these years there is some real debate, accountability and at least a degree of action.

I’ve been watching (and waiting) in earnest to see which party would be bravest in the social media space. It’s promising but there’s a long way to go.

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Because online chatter doesn’t upset shareholders while eating their cornflakes there is a temptation for businesses to just ignore bad online PR.

However, as Ryanair found out earlier this year, when it called all bloggers “lunatics”, it can easily spill into the national press.

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It is common knowledge that when people have a good customer experience they only tell one person, but when they have a bad one, they tell at least ten.
But according to our old friend, ‘a recent survey’, this doesn’t seem to be true online.

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Considering he created Facebook, Mark Zuckerberg is losing friends fast.

The pinup boy of new media has recently become the laughing stock, of old media at least, for saying something stupid.

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