In this age of social media and online PR, fully understanding the marketing environment your business operates within is not just vital but now much more possible to do – and less forgivable if you still cut corners.
Murdoch’s plan is to charge users to access content on all his news sites. Faced with massive losses across the whole of News Corp (a whopping £2bn net loss) he is looking defensive – and desperate.
Everyone loves a David and Goliath story, where the little guy takes on the big guy and wins. But when it comes to felling corporate giants, social media makes a much better weapon than a sling.
Because online chatter doesn’t upset shareholders while eating their cornflakes there is a temptation for businesses to just ignore bad online PR.
However, as Ryanair found out earlier this year, when it called all bloggers “lunatics”, it can easily spill into the national press.
No one hates jargon more than me. But I have to tell you about my new best friend -Social Influence Marketing, or SIM for short. It is always good to be present at the birth of a new marketing acronym, …
As someone who believes 100% in the power and potential of Twitter from a social media perspective, Britney’s tweets totally depressed me.
Much has been made of the viral nature of the internet and how ‘word of mouse’ can make brands famous overnight.
However, if we keep modelling our online communications on a disease, the internet will quickly develop an immune system.
Making an ad for prime time television can cost you an arm and a leg and by the time you’ve bought enough airtime for it to make an impact you’ll be completely limbless. Unless of course the Advertising Standards Authority …
You may have noticed that the web is obsessed with lists. This is either something to do with ordering content logically or the autistic genius of its early creators.
But I too now feel the need to make my own list, which I’m grandly calling the Eight Golden Rules of Online Marketing, as I have become weary of seeing them broken.
