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Posts Tagged 'Online PR'

Chris Tomlinson

Facebook: Rage Against the Leader’s Debate


Facebook: Rage Against the Leader's Debate

After the second leaders debate, I’m still left wondering whether these unprecedented media events are good or bad for UK democracy.

But is the real debate happening in social media ?

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Chris Tomlinson

Digital Economy Bill – will not stop online piracy


A week after its first reading, the government’s new Digital Economy Bill is proving as popular as a burning orphanage with Birmingham’s digital community.

But the government was never going to win on this one.

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Simon Heath

UK Election 2010 – Social media success is about substance, not style


UK Election 2010 - Social media success is about substance, not style

This week saw the launch of a number of social media initiatives by the two main parties.

But, like a lot of UK politics, is it just style over substance?

In the run up to the general election, are the political parties creating true social media engagement with online citizens to achieve real social media success?

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Chris Tomlinson

Why press releases make poor blogs


Why press releases make poor blogs

Birmingham PR firms are trying to get to grips with this ‘digital’ thing. Most have worked out how to put their client’s press releases on blog sites and tweet them to their journalist followers.

But that isn’t “joining the conversation” – especially when they turn off the ability to leave comments!

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Chris Tomlinson

Will Murdoch really paywall his online news?


Will Murdoch really paywall his online news?

Since last August, Mr Murdoch has been threatening to charge for access to The Sun and Times Online by erecting a so-called ‘paywall’ around the online versions of his publications.

So why has he not done so yet?

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admin

New – Reluctant MD’s Guide to online PR


friend has created a jargon free online PR guide for busy MD’s.
“Thanks to social media, good public relations (PR) has never been more important for your business.
People now listen to each other rather than your advertisements; good corporate social responsibility has moved to the top of the political agenda and thanks to the blogosphere, everyone [...]

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Simon Heath

Jan Moir, The Daily Mail and the influence of social media


Jan Moir, The Daily Mail and the influence of social media

Boy did Jan Moir learn a lesson about social media this weekend. A stark reminder of the effectiveness of social networking for galvanising public opinion around particular issues, in this case homophobia and bad journalism!

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admin

Friend wins Huntingdonshire District Council account


Huntingdonshire District Council (HDC) wants to raise the awareness of two amazing environmental projects they have created to show stakeholders, academics and the local community that it IS possible for anyone to have an entirely carbon-free home.
friend has been appointed HDC’s social media and online PR agency for the life of this project, to maximise [...]

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Chris Tomlinson

Is Guardian crowdsourcing bad for journalism?


Is Guardian crowdsourcing bad for journalism?

According to Wikipedia, ‘Crowdsourcing’ describes the process of taking a task, traditionally performed by an employee and outsourcing it to an undefined, generally large, group of the community.

I can see most employers embracing it as a fantastic new concept, despite get-mugs-to-work-for-free being a well-established business model!

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Simon Heath

Google is not enough to search the social web


Google is not enough to search the social web

In this age of social media and online PR, fully understanding the marketing environment your business operates within is not just vital but now much more possible to do – and less forgivable if you still cut corners.

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