European Road Initiative – Research & Strategy
July 13th, 2009Category: Case Studies, Keyword Research, Social Media Marketing, Social Media Strategy
Background
The European Road Initiative (ERI) is a Europe-wide project, led by oil giant Nynas and backed by two of the biggest road industry multinationals based in Europe. Their collective aim is to launch and develop awareness of a new brand for ‘roads’.
The ERI is determined to positively reinforce the perception of roads among the general [...]
