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It is often said that thanks to social media consumers now control brands.
Well in the case of a Facebook fan page this can literally be true!
Read my latest Birmingham Post column to find out why.
After the second leaders debate, I’m still left wondering whether these unprecedented media events are good or bad for UK democracy.
But is the real debate happening in social media ?
While introducing myself as the presenter of a social media training course, one of the attendees mused that he was expecting someone “considerably younger” than me to be doing the training!
Now its true, I’m no spring chicken and time hasn’t been particularly kind to my face, but age does not preclude a person from understanding social media.
Or even participating in social networking, as I’m about to prove.
Today Google kindly asked me if I’d like to try Google Buzz, the new social networking feature it has bolted onto Gmail, its popular free email service.
The last thing I’m inclined to do right now is join another time consuming social network!
With over 280,000 members, “Earthquake Haiti” is now the largest group on Facebook. Let the sceptics of social networking take note: not only are people using social media to find missing loved ones, but using it as a source of on-the-ground information.
I hate every nauseating minute of the X factor. From the insipid voice over to the hackneyed ‘old spice’ music, through the endless regurgitation of clichés, that make footballers sound intelligent, right up to the gurn inducing, blart infested melodrama that is the vote.
Yes it has been a “journey” for me too Dermot.
Boy did Jan Moir learn a lesson about social media this weekend. A stark reminder of the effectiveness of social networking for galvanising public opinion around particular issues, in this case homophobia and bad journalism!
If you’ve no desire to go on Facebook, think Twitter is full of twaddle, haven’t got the slightest inclination to write a blog and ignore all invites from Linkedin, you’re probably the managing director of a successful company!
friend has released a no-nonsense ten-point guide in order to try to convince MD’s to embrace social media:
“If you’ve no desire to go on Facebook, think Twitter is full of twaddle, haven’t got the slightest inclination to write a blog and ignore all invites from Linkedin, you’re probably a director of a successful company!”
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So Facebook is turning into Twitter? Right listen very carefully, I shall say this only once: disable your Facebook account immediately and run for cover before they put all your profile content on display for everyone to see.
But hold on just a minute. In the words of another great drama queen, calm down dear.
In fact what Facebook are doing is changing their business model to include public content sharing, profile ‘fans’ and real-time search (these are the headline grabbers).
Is this a good thing?
