It’s been a bad couple of weeks for TripAdviser, as the Advertising Standards Authority started investigating allegations of endemic Astroturfing on the famous hotel review website.
Posts Tagged 'content'
UK Election 2010 – Social media success is about substance, not style
March 4th, 2010Category: Home, Online content, Online PR, Social Media Marketing, Social Media Strategy
This week saw the launch of a number of social media initiatives by the two main parties.
But, like a lot of UK politics, is it just style over substance?
In the run up to the general election, are the political parties creating true social media engagement with online citizens to achieve real social media success?
According to web monitoring company, Compete, traffic to the micro-blogging website Twitter has flat-lined, suggesting its world dominance may not be so assured.
It’s easy to see how search engine optimisation (SEO) could affect the ancient art of grabbing readers attention, but will it really lead to the death of the creative headline?
Microsoft and Murdoch could sign a deal that will (yet again) try to take on Google while simultaneously solving Murdoch’s paywall problem once and for all, in one fell swoop.
Well that’s what they think. Here I take a look at some of the possible implications to find out just why we really should care about any potential Microsoft/Murdoch partnership.
Since last August, Mr Murdoch has been threatening to charge for access to The Sun and Times Online by erecting a so-called ‘paywall’ around the online versions of his publications.
So why has he not done so yet?
Jan Moir, The Daily Mail and the influence of social media
October 19th, 2009Category: Birmingham, Home, Online PR, Online Reputation, Social Media Marketing, Social Media Strategy
Boy did Jan Moir learn a lesson about social media this weekend. A stark reminder of the effectiveness of social networking for galvanising public opinion around particular issues, in this case homophobia and bad journalism!
Friend wins Huntingdonshire District Council account
September 13th, 2009Category: News, Online PR, Online Reputation, Social Media Marketing, Social Media Strategy
Huntingdonshire District Council (HDC) wants to raise the awareness of two amazing environmental projects they have created to show stakeholders, academics and the local community that it IS possible for anyone to have an entirely carbon-free home. friend has been …
Is Guardian crowdsourcing bad for journalism?
September 3rd, 2009Category: Birmingham, Home, Online PR, Online Reputation, Social Media Marketing, Social Media Strategy
According to Wikipedia, ‘Crowdsourcing’ describes the process of taking a task, traditionally performed by an employee and outsourcing it to an undefined, generally large, group of the community.
I can see most employers embracing it as a fantastic new concept, despite get-mugs-to-work-for-free being a well-established business model!
Run for your lives: Facebook goes all Twitter
July 6th, 2009Category: Birmingham, Home, Online PR, Online Reputation, Social Media Marketing, Social Media Strategy
So Facebook is turning into Twitter? Right listen very carefully, I shall say this only once: disable your Facebook account immediately and run for cover before they put all your profile content on display for everyone to see.
But hold on just a minute. In the words of another great drama queen, calm down dear.
In fact what Facebook are doing is changing their business model to include public content sharing, profile ‘fans’ and real-time search (these are the headline grabbers).
Is this a good thing?
