In this new world of fast-forward, television advertising has never been easier to avoid. But you can rely on Honda to come up with a campaign so entertaining that it will probably have people rewinding to see it again.
Posts Tagged 'brand'
Figures just released from the Internet Advertising Bureau (IAB) suggest that marketing products online is becoming quite popular!
According to the IAB, UK online advertising spend grew 41.3% in the first half of 2007 to give it a 15% share of the £9.1 billion spent so far this year trying to make people buy stuff.
Although I have my own YouTube channel, a Flickr account, write a blog and actually know what a Wiki is, I’ve started to worry that I many no longer be ‘down’ with the internet kids.
Sunday saw the dawn of my 44th year on this planet and the fact I enjoyed the day on my newly acquired allotment confirmed to me that I was indeed loosing touch.
How refreshing to see some fun put back into the Coronation Street commercial break.
I remember when everyone used to say there was more entertainment in the ad breaks than during the programmes. Well maybe those times are coming back.
Having spent last weekend with the mud people of Glastonbury, I’m wondering how the ‘yoof of today’ could ever function without their mobile phones?
I’d expected that sharing one mobile cell with 180,000 people would make getting a connection pretty hit and miss, but Orange at least never let me down once.
You may have noticed that the web is obsessed with lists. This is either something to do with ordering content logically or the autistic genius of its early creators.
But I too now feel the need to make my own list, which I’m grandly calling the Eight Golden Rules of Online Marketing, as I have become weary of seeing them broken.
