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Birmingham PR firms are trying to get to grips with this ‘digital’ thing. Most have worked out how to put their client’s press releases on blog sites and tweet them to their journalist followers.
But that isn’t “joining the conversation” – especially when they turn off the ability to leave comments!
Since last August, Mr Murdoch has been threatening to charge for access to The Sun and Times Online by erecting a so-called ‘paywall’ around the online versions of his publications.
So why has he not done so yet?
Defamatory and damaging comments are posted on a website blog anonymously. The impact is immediate. Share prices are affected. Gossip among staff is rife. Market confidence drops – who are you going to call?
No one hates jargon more than me. But I have to tell you about my new best friend -Social Influence Marketing, or SIM for short.
It is always good to be present at the birth of a new marketing acronym, so I thought I’d invite you along to wet its head.
If you believe the hype, SIM [...]
There are those in the marketing fraternity who are becoming sceptical about the power of citizen journalism and that brands can build equity using the blogosphere.
Well it is true that for every blog worth reading, there are a myriad of drivelling diatribes that are simply a waste of good electrons.
