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I don’t want to appear unsympathetic to the current decline of the advertising industry, but I have no sympathy so maybe that’s how I come across!
“Advertising is dead, long live social media” seems to be my current mantra and it’s not making me many new friends (well not in advertising at least).
It’s true that prior to buying something online, most of us have usually visited a search engine. But was that where we made the decision to purchase?
Online marketers have a habit of attributing a sale to the ‘last click’ a punter made before visiting their websites. But the purchasing journey is far more complex than [...]
Figures just released from the Internet Advertising Bureau (IAB) suggest that marketing products online is becoming quite popular!
According to the IAB, UK online advertising spend grew 41.3% in the first half of 2007 to give it a 15% share of the £9.1 billion spent so far this year trying to make people buy stuff.
Considering he created Facebook, Mark Zuckerberg is losing friends fast.
The pinup boy of new media has recently become the laughing stock, of old media at least, for saying something stupid.
The online advertising community is getting very excited about something called ‘behavioural targeting’ and the big question is, should we be worried?
In my world the word targeting’ has an unpleasant overtone.
In my experience, being targeted, in most contexts, seldom has a positive outcome for individuals subjected to it, especially if they happened to be a deer.
If you sit alone in your bedroom every night, pretending to be an elf, you’ll probably know what a MMOG is.
A MMOG is not some kind of feline monster, with an appetite for human flesh, although many people can loose vast parts of their lives to them.
