Without a clear, well thought through social media strategy, social media activity is destined to fail.
Our experience tells us that research, insight and strategy not only saves time and money – it is the bedrock of all successful social media and online PR activity.
Why?
Because social media is a complex landscape and brands can’t act in the same old ways they always have done. Overt marketing double-speak is mistrusted in social media channels. For example, try putting a strapline out via Twitter and see what happens!
So we take an applied approach to identify every potential of social media for your business. In doing this we ensure that your online presence and activity is highly targeted and results-driven.
Social Media Research
We first learn everything there is to know about your business, brand(s), audiences and competitors.
We then analyse the digital space – literally millions of websites, blogs, tweets, comments, conversations, video, statistics and more – to find your current and future audiences and understand channels, conversations, behaviours and sentiments.
friend applies robust research methodologies, social media tools and analytical techniques to source, analyse and organise social data into coherent recommendations.
Social Media Strategy
The research forms the backbone of the social media and/or online PR strategy. This strategy will then broadly define:
- Social media/online PR objectives
- Rules of engagement
- Target audiences
- Channels and platforms
- Behaviours, conversations and sentiments
- Influencers
- Implementation activity plan
- Resource planning and roadmaps
- Implementation costs and timeframes
Read Simon’s blog for more information on how we approach research, analysis and strategy, including some tips on best practice.
