friend reaches and engages with audiences and communities through highly targeted social media marketing. We believe social media campaigns are built upon the 3 C’s: Content, Channel and Conversation.
We create engaging, relevant and timely content and distribute it via the appropriate social media channels to create or join existing conversations.
This drives genuine and lively interaction with your customers (+ stakeholders + clients + networks and so on) that achieves real business results – whether it’s product sales, customer service or brand development.
So how do we do it?
Community building
Fans, followers, connections – they are all examples of communities that hold the key to a campaign’s success. friend targets social media marketing activity to increase and diversify communities across territories – local, regional, national or international – to build your influencer base.
Social media marketing campaigns increase the volume AND depth of your customer database – not only will you have more customer data, you’ll also know more about each one of them.
Social influence marketing
Remember B2C and B2B marketing? Brands must now also embrace Consumer to Consumer (C2C) marketing. Consumers are key influencers of other consumers in their decision making and businesses need to change how they communicate with their audiences.
friend can help businesses build advocacy through targeted social media marketing campaigns that engage audiences in a human, open and transparent way – the key to success in the social media space.
Content creation
friend create all types of campaign content including conversations, tweets, video, audio, blogs and microsites – according to the social media marketing strategy.
Measurement and accountability
And all of this activity can be tracked, measured and reported on. Social media measurement means we can track all activity and refine the strategy as we go, enabling us to react fast to any immediate changes in the market. KPI’s are always agreed upfront to ensure that ROI is evident.
Read more about how we approach social media strategy and check out a blog by Simon on social media analysis.
