A fully researched and up to date keyword strategy is the basis of any social media and online PR campaign.
By identifying the keywords associated with a business, brand, product or message friend can create link-building and content strategies that fuel highly targeted social media, online PR and SEO campaigns.
Read more about our approach to keyword research.
Natural or on-page search focuses on improving content and site structure to help search engine robots index the site under our targeted keywords. There are quick wins and longer term goals for getting sites to the top of Google.
There has to be a compromise between SEO goals and the need for the site to be compelling to its visitors – there is no point driving traffic to the site if most of it leaves after the home page.
friend applies online PR techniques to build links to your website and not the traditional link-farming techniques to build back-links – link quality is more important than quantity.
As well as checking that the website site is registered and indexed correctly with as many online directories as possible, friend will court links from bloggers, online journalists and news portals.
Press release optimisation and distribution
The online PR strategy will dictate whom we contact on an individual basis and which channels to automatically distribute content, via online news wires, for a wider reach.
Not only will friend gain traffic directly from this exposure but indirectly via improved search page rankings derived from building these quality in-bound links.