Power is back in the hands of the consumer and businesses need to engage with its audiences more directly than ever before.
One single blogger, for example, has the power to dramatically influence your business – both positively and negatively.
Online PR aims to redress the power balance, giving businesses and brands the confidence to directly influence conversations about them.
friend helps clients achieve this by creating engaging content to increase the reach and frequency of ‘mentions’ of a brand, company, product or initiative on other websites that are visited by your target audience.
It’s also about Search Engine Optimisation (SEO), making sure you are always there when people search for related terms.
Online PR activity seeks to achieve this by generating backlinks (links back to your content or website) which mean more visitors by relevant audiences – and better search engine results (Google loves a backlink!).
Influencer engagement
By engaging directly with influential bloggers and other net citizens friend can strike up conversations and build positive relationships with them both online and offline.
friend can create an effective online presence for your business and brands including platforms for direct conversation, corporate blogs, social media campaigns, content creation or events.
We can also continually monitor the social media landscape to ensure your business is one step ahead: amplifying positive conversation and rebutting negative chatter.
Read more about our Online Reputation Management services.
Or if you’re still completely baffled, read The Reluctant MD’s guide to online PR !
