Before starting any social media or online PR activity a well researched set of keywords is needed.

Target keywords are required for social media research, online reputation management, search engine optimisation, pay-per-click and banner advertising campaigns.  Good keyword research is vital to the success of these activities.

friend can help you create an effective keyword strategy to maximise ROI for the following activities:

1. Social Media Strategy

Extensive keyword research is needed, before a social media strategy can be designed.  Keywords are used to find out what target audiences are interested in and talking about online. Specific keywords are needed to find and measure sentiment and opinion on issues that affect your company and services.

2. Search Engine Optimisation

Whether you need to optimise your own website or your social media content, you’ll need to know what words and phrases your target audiences are typing into search engines to find products and services similar to your own.

3. Online PR

You will also need a well targeted  set of keywords to find key influencers and monitor conversations for your online PR campaigns. You might simply need a set of keywords to SEO your press releases.

4. Online Reputation Management

A specific set of keywords is also needed for monitoring online mentions of your brand or company name including terms relating to products and services.

5. Pay-Per-Click (PPC)

Keywords research is also essential for getting the best ROI out of any PPC or targeted banner advertising campaign.