Background

Headline Communications is one of Birmingham’s leading B2B PR consultancies.

As well as gaining national coverage, they have been getting their clients’ stories in the regional press for decades.

Given the movement of national press to online and the slow demise of the local newspaper, in the printed form at least, they needed to quickly transfer their skills to the emerging online media.

Objectives

Essentially – they needed to turn themselves into an online PR company.

Solution

We train their staff to write web friendly copy while keeping one eye on their client’s SEO objectives. We also helped Headline to select and deploy Online Reputation Management (ORM) systems to monitor and respond to comments made about their clients online.

We also replaced their stodgy corporate website with a blog style site allowing them to practice what they now preach and use interesting and fast-changing content to gain good search engine results.

Results

The results speak for themselves: the Headline website now ranks 2nd for “Online PR Birmingham”. friend is number one of course!

We also helped Headline setup their online Press Centre allowing them to publish and distribute (via Twitter and social bookmarking sites) their clients’ press releases targeting local and global audiences.

Ironically this has helped their offline success too, as most traditional journalists now find and research their stories online before going to print.

friend is continuing to work with Headline to help them win online PR business by providing consultancy and strategic support.