Huntingdonshire District Council (HDC) wants to raise the awareness of two amazing environmental projects they have created to show stakeholders, academics and the local community that it IS possible for anyone to have an entirely carbon-free home.

friend has been appointed HDC’s social media and online PR agency for the life of this project, to maximise project coverage, generate ‘buzz’ and deliver a specific video content seeding campaign.

Research and strategy

The climate change audience is vast, ranging from the man on the street to campaigners to businesses to architects and on and on.

So first, friend carried out a research and strategy project to understand and define key audiences, influencers and channels, as well as the ‘rules of engagement’: conversation topics/themes and sentiments.

Social media and online PR campaigns

friend will develop social media and online PR activity to target key influencers and audiences to maximise coverage, conversation and buzz for the project.

Online Reputation Management

friend will be working with HDC to monitor the online space for conversations, mentions and interactions – spotting opportunities for HDC input or any negative voices we can rebut.

Measurement and reporting

On a monthly basis friend will be closely analysing and measuring all activity and results to ensure the activity is in line with the strategy.

Video seeding

friend are also working alongside HDC’s video production agency to deliver video content seeding activity.