Today Google kindly asked me if I’d like to try Google Buzz, the new social networking feature it has bolted onto Gmail, its popular free email service.
Now, I’ve finally got my LinkedIn status hooked up to my Twitter feed, my blog posting to my Facebook page and can just about monitor everything from my phone.
The last thing I’m inclined to do right now is join another time consuming social network!
Before I got my current collection under control, I barely had time to check my email and when I did it was full of mail from my social networks, alerting me to new activity forcing me to return.
Even with its 146 million captive Gmail users, Google has its work cut out if it is to get enough people using Buzz to make it worth my while.
Google tried before with a social network called Orkut, but failed to make it a global success – so why are they having another go?
Well Google is under attack from the social networks on two fronts.
Firstly, Google sells adverting space and as consumers spend increasing amounts of time on social networking sites advertising budgets are migrating there too.
Secondly, people are increasingly using their social networks to communicate instead of email. Mostly because they want to talk about content and social networks are designed to associate content with conversation.
Facebook is rumored to be upgrading its messaging system to be more email like. The project is code named Titan. Some are calling Titan the “Gmail killer”, which is why Google might be worried.
This also explains why Google has integrated Buzz with other popular networks, like Twitter, Flickr and its own blog site eblogger, but not the more popular Facebook!
Increasingly people are keeping a traditional email address for their professional lives, for colleges and customers, but conducting their personal communication via social networks.
Whether future generations of net citizens want their main email integrated with their social networks or, as Google hopes, the other way round is yet to be seen.








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