Social media and online PR agency Friend Digital has added two new clients to its roster, marking its first year in business.
The Brindleyplace-based consultancy has been commissioned to conduct research and devise a social media strategy for the University Hospitals Birmingham. The aim is to engage with users of the newly opened Queen Elizabeth super hospital in Selly Oak, and to keep Birmingham citizens informed as services, such as A&E, are migrated to the new building.
Alcester-based Helping Hands Home Care, which provides live-in carers for the elderly and disabled around the UK, has also turned to Friend to help it promote its services. Those responsible for making the decisions on care for their relatives are increasingly looking to social networks for help and advice on looking after their loved ones.
Chris Tomlinson, director and co-founder of Friend, said: “Over the last year Friend has gained a great deal of experience in finding relevant online communities and helping organisations engage with their key influencers to turn them into advocates on social networks.
“The continued growth of our client list is proof that social media is now an established marketing channel and, increasingly, a first choice marketing tool.”
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