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	<title>Friend Digital</title>
	<link>http://www.frienddigital.com</link>
	<description>Social Media &#38; Online PR Agency based in Birmingham UK</description>
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		<title>Unfollow Friday #UFF</title>
		<description><![CDATA[Last Thursday was national ‘unfriend’ day on Facebook, in the US at least! Although instigated by a comic, the now annual event has gained some resonance.

I, for one, am old enough to recall the real meaning of the word “friend” and know that having any more than six "real" friends is a right pain.]]></description>
		<link>http://www.frienddigital.com/unfollow-friday-uff/</link>
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		<title>Facebook TimeLine writes users epitaphs</title>
		<description><![CDATA[Ever wondered what happens to your Facebook profile when you die?’

Don’t worry, I’m in good health, my morbid fascination is prompted by Facebook’s, soon to be released ‘TimeLine’ feature, currently in Beta.]]></description>
		<link>http://www.frienddigital.com/facebook-timeline-writes-users-epitaphs/</link>
			</item>
	<item>
		<title>How to spot an Astroturfer?</title>
		<description><![CDATA[It's been a bad couple of weeks for TripAdviser, as the Advertising Standards Authority started investigating allegations of endemic Astroturfing on the famous hotel review website.]]></description>
		<link>http://www.frienddigital.com/how-to-spot-an-astroturfer/</link>
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		<title>Google Plus &#8211; &#8220;VIPs only mate&#8221;</title>
		<description><![CDATA[One month after its launch and still no invite to join Google Plus!

Its hard to believe, I know, that a key online influencer like me has been left out of the party, but it seems I’m persona non grata at Google.]]></description>
		<link>http://www.frienddigital.com/google-plus-no-invite/</link>
			</item>
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		<title>B2B Marketing on LinkedIn</title>
		<description><![CDATA[I have noticed a recent increase in the number of people asking me to “Connect” via LinkedIn and have been searching for a reason.

Sadly my newfound popularity cannot be attributed to increase in wealth or influence or in deed cosmetic surgery but a recent resurgence of the business networking website.]]></description>
		<link>http://www.frienddigital.com/b2b-marketing-on-linkedin/</link>
			</item>
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		<title>Mobile Social Media: Paranoid about Android</title>
		<description><![CDATA[Last week, in a crisis of faith, I found myself harbouring thoughts of owning an Android “fondleslab”.

I have since been to confession at the Birmingham Apple store to be absolved of my guilt. A “fondleslab”, for those not down with the kids, describes any portable touch screen device so beloved by its owner that it is incessantly fondled in public.]]></description>
		<link>http://www.frienddigital.com/mobile-social-media-paranoid-about-android/</link>
			</item>
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		<title>Marketers just wants to be liked?</title>
		<description><![CDATA[A recent poll has indicated that most ad-executives and marketers now just want to be liked!

Resisting the temptation to explain why they are not, I must clarify that it is Facebook ‘likes’, for their clients fan pages, they are after!]]></description>
		<link>http://www.frienddigital.com/marketers-just-wants-to-be-liked/</link>
			</item>
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		<title>Don’t hide behind your brand on Facebook?</title>
		<description><![CDATA[Last week Facebook significantly change the way businesses can use its social network.

Facebook now allows brand to participate more interactively with their fans and other business pages.

But in this uber social online world, is hiding behind a brand a good thing?]]></description>
		<link>http://www.frienddigital.com/don%e2%80%99t-hide-behind-your-brand-on-facebook/</link>
			</item>
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		<title>Social Media Growing Pains</title>
		<description><![CDATA[There has been a rash of articles recently about addiction to social media at the expense of “real life”. One that stood out was an article by Jonathan Freedland in The Guardian about turning the internet off. Or more to &#8230;]]></description>
		<link>http://www.frienddigital.com/social-media-growing-pains/</link>
			</item>
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		<title>Silence is golden on Twitter</title>
		<description><![CDATA[I have recently noticed a worrying phenomenon – the less I tweet the more followers I get.

I’ll admit, my profile picture, like everyone else, is a tad flattering and taken a long time ago, but I’m pretty sure it’s not my aesthetics that is pulling in followers.]]></description>
		<link>http://www.frienddigital.com/silence-is-golden-on-twitter/</link>
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