http://www.frienddigital.com Social Media & Online PR Agency based in Birmingham UK Tue, 02 Feb 2010 09:53:32 +0000 http://backend.userland.com/rss092 en Considering it is the largest media owner in the world, Google is very bad at communicating with its users - which, lets face it, is most of us. Back in December Google slipped Personalised Search into our lives, but few peopled noticed. Google is always fiddling, or 'refining' as it calls it, ... http://www.frienddigital.com/2010/02/why-did-google-lumber-us-with-personalised-search/ While watching rolling TV news last week, I began wondering why I was viewing live footage from Haiti, while eating my cornflakes? Being presented with death and suffering, before you’ve even left the house, is a bad way to start a day, but guilt wouldn’t let me turn it off. I then ... http://www.frienddigital.com/2010/01/old-media-vs-social-media-which-can-helphaiti-the-most/ Last week saw the blogosphere speculate that Twitter’s meteoric growth might finally be ending. According to web monitoring company, Compete, traffic to the micro-blogging website has flat-lined, suggesting its world dominance may not be so assured. Quantcast’s numbers told the same story. Since its peak at 29.2 million users in July09, Twitter ... http://www.frienddigital.com/2010/01/twitter-traffic-flatlines/ Being passionate about your job means that you are likely to have a tendency to interpret everyday events in terms of your work. For example, my cousin is a doctor and it’s impossible to have a conversation with her lasting more than five minutes without it turning into a medical analogy ... http://www.frienddigital.com/2010/01/social-media-vs-salt-grit/ Well, I’ve survived another X Factor season, despite it being the worst ever regurgitation of the same old manufactured pap. I’ve been held captive by my wife’s dominance of the remote control for four excruciating months. But thanks to social media, I find that I’m not alone. I hate every nauseating minute ... http://www.frienddigital.com/2009/12/using-social-media-to-rage-against-the-machine/ We've identified six of the most likely predictions for social media in 2010. They are: 1. The rise of the social media strategy 2. The year of the social media policy 3. Mobile social media goes mainstream 4. Social media sharing up, email down 5. Integration, integration, integration 6. Social media ... http://www.frienddigital.com/2009/12/social-media-gets-serious-key-trends-for-2010-2/ Keeping up with the key trends In this blog report I look back on 2009 and identify some key trends for social media in 2010, outlining how you can implement them to achieve your goals in the coming year. Still learning to use the “telephone”? The rise of social media marketing has been prolific to ... http://www.frienddigital.com/2009/12/social-media-gets-serious-key-trends-for-2010/ Last week, news that the BBC were changing their website headline style to be more search engine friendly was regarded by many old school journalists as another nail in their internet coffin. It’s easy to see how search engine optimisation (SEO) could affect the ancient art of grabbing readers attention, but ... http://www.frienddigital.com/2009/12/seo-ate-my-hamster/ I was doing my usual catch up on blogs over the weekend and I was amazed at how many social media commentators rarely mentioned any other marketing channel (e.g. TV, radio, DM, email etc) – and when they did it felt just a tad snooty. Admit it, we’ve all done it ... http://www.frienddigital.com/2009/11/friend-debate-can-social-media-work-on-its-own/ The FT broke the story at the weekend that Microsoft has been in talks with Rupert Murdoch/News Corp to discuss how they can: 1. Launch another attack on Google (Microsoft) 2. Charge for access to content (News Corp) Two birds with one stone huh. And from a business perspective it’s almost an obvious move – ... http://www.frienddigital.com/2009/11/microsoft-murdoch-in-unholy-alliance-do-we-really-care/