After the second leaders debate, I’m still left wondering whether these unprecedented media events are good or bad for UK democracy.
I can help but think that if Sky add three celebrity judges, a premium rate phone vote and put on a ‘results’ show, an hour later to remove the worst ‘candidate’ from the next debate- they could have a seriously good game show on their hands!
Admittedly the studio audiences are not allowed to heckle or clap, but the x-factor-meets-blind-date format is starting to disturbing me.
Judging by the subsequent plethora of posts on PR agency blogs after each debate, the election will be won and lost on the best performer in these debates.
But judging the acts, sorry I mean ‘priministerial candidate’ on how well they listened to their PR trainers is not a good way of choosing a government.
We all seem to be obsessed with discussing this charisma contest rather than the future of the country – perhaps that is because it is too hard.
Old media has long since turned elections into personal popularity polls, where the personality of the candidates and how good looking their wife is, seems to become more important factors than the policies of their parties.
Meanwhile the real political debate is happening in social media. Follow the tag #leadersdebate on Twitter before, during and after the final debate and you’ll see real enguagment and quite a few expletives too!
During last nights show alone, 117 thousand live comments were tweeted featuring the above hash tag (source @Tweetminster).
And a real debate – i.e with more than the half dozen carefully fielded questions and only three people allowed to speak – is happening on Facebook too, but not on the parties official pages.
The Conservatives seem to be winning the Facebook war, with 53K fans to their official page, the LibDems close behind with 50K and Labour languishing with a megur 27K ( as of 22/4/2010).
It is worth visiting these pages just to see which of your friends’ mugs appear as fans divulging their political persuasion. Note: I have become a fan of all three parties while researching this blog – in case you see mine.
However, in true X-factor style the ‘We got Rage Against the Machine to #1, we can get the LibDems into office!” unofficial discussion group out trumps them all with 134K members so far, where a lively pro Nick Clegg debate is raging.
However, given that the original RATM campaign gained 500K+ followers you could say that more people cared about getting Simon Cowell off the Xmas #1 spot than getting Nick Clegg into number 10! Which is an interesting measure of the nations interest in the election outcome
(More election fun can be found at Facebook’s own ‘Democracy UK’ page where there is even an App to help you decide whom to vote for!)
With UK electoral turnouts on the decline, some argue that the TV debate will improved the population’s engagement with the political process and records turns will result on election day.
But if they are voting on superficial style, not policy, this will be a hollow victory for UK democracy.

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