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Google is always fiddling, or ‘refining’ as it calls it, with its algorithm, the one that determined which sites we see at the top of our search results pages.
Usually you need to be a search engine optimisation (SEO) expert or a real geek to spot the changes, or follow Google’s official blog.
If you’ve no desire to go on Facebook, think Twitter is full of twaddle, haven’t got the slightest inclination to write a blog and ignore all invites from Linkedin, you’re probably the managing director of a successful company!
friend has released a no-nonsense ten-point guide in order to try to convince MD’s to embrace social media:
“If you’ve no desire to go on Facebook, think Twitter is full of twaddle, haven’t got the slightest inclination to write a blog and ignore all invites from Linkedin, you’re probably a director of a successful company!”
Read more: [...]
Background
Headline Communications is one of Birmingham’s leading B2B PR consultancies.
As well as gaining national coverage, they have been getting their clients’ stories in the regional press for decades.
Given the movement of national press to online and the slow demise of the local newspaper, in the printed form at least, they needed to quickly transfer their [...]
