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It is often said that thanks to social media consumers now control brands.
Well in the case of a Facebook fan page this can literally be true!
Read my latest Birmingham Post column to find out why.
Is it just me or is that blasted GoCompare advert getting on anyone else’s nerves?
So instead of getting mad, I’m going to exact social-media-revenge on the insurance price comparison site by telling you that I was thanking my unlucky stars the last time I went to GoCompare.com.
It’s a well-known fact that during austere times, the sillier or more self-deluding your job title is, the more likely you are to be made redundant.
Post-recession, the new boy on the marketing job title block is ’social media manager.’ But is this is a silly job title or not ?
After the second leaders debate, I’m still left wondering whether these unprecedented media events are good or bad for UK democracy.
But is the real debate happening in social media ?
It’s Friend’s 1st birthday today and we are celebrating!
It’s been full of the thrills and spills you’d expect from starting a business specialising in a relatively ‘niche’ area like social media and in the middle of a recession!
But life, and business, are about taking risks – and the risk paid off!
While introducing myself as the presenter of a social media training course, one of the attendees mused that he was expecting someone “considerably younger” than me to be doing the training!
Now its true, I’m no spring chicken and time hasn’t been particularly kind to my face, but age does not preclude a person from understanding social media.
Or even participating in social networking, as I’m about to prove.
This week saw the launch of a number of social media initiatives by the two main parties.
But, like a lot of UK politics, is it just style over substance?
In the run up to the general election, are the political parties creating true social media engagement with online citizens to achieve real social media success?
According to web monitoring company, Compete, traffic to the micro-blogging website Twitter has flat-lined, suggesting its world dominance may not be so assured.
Today, many are blaming the lack of salt grit for bringing the economy to a standstill, leaving many workers snowed in and unable to work.
But is it really the lack of salt grit that’s to blame?
Social media predictions for 2010 are popping up every couple of seconds at the moment.
We’ve carried out a comprehensive review and have identified six of the most likely predictions, and outline how you can stay ahead in social media in the coming year.
