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Archive for the 'Social Media Marketing' Category

Simon Heath

UK Election 2010 – Social media success is about substance, not style


UK Election 2010 - Social media success is about substance, not style

This week saw the launch of a number of social media initiatives by the two main parties.

But, like a lot of UK politics, is it just style over substance?

In the run up to the general election, are the political parties creating true social media engagement with online citizens to achieve real social media success?

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Chris Tomlinson

Twitter flat-lines: is theTweet separating from the Chav


Twitter flat-lines: is theTweet separating from the Chav

According to web monitoring company, Compete, traffic to the micro-blogging website Twitter has flat-lined, suggesting its world dominance may not be so assured.

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Simon Heath

Social Media vs Salt Grit


Social Media vs Salt Grit

Today, many are blaming the lack of salt grit for bringing the economy to a standstill, leaving many workers snowed in and unable to work.

But is it really the lack of salt grit that’s to blame?

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Simon Heath

How to Survive Social Media in 2010


How to Survive Social Media in 2010

Social media predictions for 2010 are popping up every couple of seconds at the moment.

We’ve carried out a comprehensive review and have identified six of the most likely predictions, and outline how you can stay ahead in social media in the coming year.

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Simon Heath

Social Media Gets Serious – Key Trends for 2010


In this blog report I look back on 2009 and identify some key trends for social media in 2010, outlining how you can implement them to achieve your goals in the coming year.

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Chris Tomlinson

SEO Ate My Hamster!


SEO Ate My Hamster!

It’s easy to see how search engine optimisation (SEO) could affect the ancient art of grabbing readers attention, but will it really lead to the death of the creative headline?

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Simon Heath

Friend Debate: Can social media work on its own?


Friend Debate: Can social media work on its own?

I was doing my usual catch up on blogs over the weekend and I was amazed at how many social media commentators rarely mentioned any other marketing channel.

We’ve got a good few years of working in social media under our belts – do we still think social media is the be-all and end-all?

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admin

New – Reluctant MD’s Guide to online PR


friend has created a jargon free online PR guide for busy MD’s.
“Thanks to social media, good public relations (PR) has never been more important for your business.
People now listen to each other rather than your advertisements; good corporate social responsibility has moved to the top of the political agenda and thanks to the blogosphere, everyone [...]

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Simon Heath

Jan Moir, The Daily Mail and the influence of social media


Jan Moir, The Daily Mail and the influence of social media

Boy did Jan Moir learn a lesson about social media this weekend. A stark reminder of the effectiveness of social networking for galvanising public opinion around particular issues, in this case homophobia and bad journalism!

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Chris Tomlinson

Can social media save your liver?


Can social media save your liver?

If you’ve no desire to go on Facebook, think Twitter is full of twaddle, haven’t got the slightest inclination to write a blog and ignore all invites from Linkedin, you’re probably the managing director of a successful company!

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