The real digital divide is one that transcends socio-economic barriers, and one borne of a reluctance to participate in social media.
Are you a digital hermit ?
Archive for the 'Random Rants' Category
Like most people I spend a good deal of my time trying to avoid getting on and removing myself from marketing databases and failing miserably.
Is it just me or is that blasted GoCompare advert getting on anyone else’s nerves?
So instead of getting mad, I’m going to exact social-media-revenge on the insurance price comparison site by telling you that I was thanking my unlucky stars the last time I went to GoCompare.com.
Is ‘Social Media Manager’ a silly job title?
May 17th, 2010Category: Birmingham Post, Home, Random Rants, Social Media Marketing, Social Media Strategy
The new boy on the marketing job title block is ‘social media manager.’ But is this is a silly job title or not?
Today Google kindly asked me if I’d like to try Google Buzz, the new social networking feature it has bolted onto Gmail, its popular free email service.
The last thing I’m inclined to do right now is join another time consuming social network!
With over 280,000 members, “Earthquake Haiti” is now the largest group on Facebook. Let the sceptics of social networking take note: not only are people using social media to find missing loved ones, but using it as a source of on-the-ground information.
I hate every nauseating minute of the X factor. From the insipid voice over to the hackneyed ‘old spice’ music, through the endless regurgitation of clichés, that make footballers sound intelligent, right up to the gurn inducing, blart infested melodrama that is the vote.
Yes it has been a “journey” for me too Dermot.
Can social media save the advertising industry?
June 22nd, 2009Category: Birmingham, Home, Random Rants, Social Media Marketing, Social Media Strategy
I don’t want to appear unsympathetic to the current decline of the advertising industry, but I have no sympathy so maybe that’s how I come across!
“Advertising is dead, long live social media” seems to be my current mantra and it’s not making me many new friends (well not in advertising at least).
I’ve read the Digital Britain report and before taking a well-earned lie down (245 pages!) I want to provide a quick reaction from a social (media) angle.
What I’m interested in is what it all means for us as a society, how we communicate, and what this spells for the advancement of social media.
Much has been made of the viral nature of the internet and how ‘word of mouse’ can make brands famous overnight.
However, if we keep modelling our online communications on a disease, the internet will quickly develop an immune system.
