Since last August, Mr Murdoch has been threatening to charge for access to The Sun and Times Online by erecting a so-called ‘paywall’ around the online versions of his publications.
So why has he not done so yet?
Archive for the 'Online Reputation' Category
New – Reluctant MD’s Guide to online PR
November 13th, 2009Category: Birmingham, News, Online PR, Online Reputation, SEO, Social Media Marketing, Social Media Strategy
friend has created a jargon free online PR guide for busy MD’s.
“Thanks to social media, good public relations (PR) has never been more important for your business.
People now listen to each other rather than your advertisements; good corporate social responsibility has moved to the top of the political agenda and thanks to the blogosphere, everyone [...]
Lawyers – a last resort when fighting online defamation
October 29th, 2009Category: Birmingham, Home, Keyword Research, Online PR, Online Reputation, Social Media Strategy
Defamatory and damaging comments are posted on a website blog anonymously. The impact is immediate. Share prices are affected. Gossip among staff is rife. Market confidence drops – who are you going to call?
Jan Moir, The Daily Mail and the influence of social media
October 19th, 2009Category: Birmingham, Home, Online PR, Online Reputation, Social Media Marketing, Social Media Strategy
Boy did Jan Moir learn a lesson about social media this weekend. A stark reminder of the effectiveness of social networking for galvanising public opinion around particular issues, in this case homophobia and bad journalism!
Can social media save your liver?
October 13th, 2009Category: Birmingham, Home, Keyword Research, Online PR, Online Reputation, SEO, Social Media Marketing, Social Media Strategy, Training
If you’ve no desire to go on Facebook, think Twitter is full of twaddle, haven’t got the slightest inclination to write a blog and ignore all invites from Linkedin, you’re probably the managing director of a successful company!
New – Social media guide for reluctant MDs
October 13th, 2009Category: Keyword Research, News, Online PR, Online Reputation, Social Media Marketing, Social Media Strategy, Training
friend has released a no-nonsense ten-point guide in order to try to convince MD’s to embrace social media:
“If you’ve no desire to go on Facebook, think Twitter is full of twaddle, haven’t got the slightest inclination to write a blog and ignore all invites from Linkedin, you’re probably a director of a successful company!”
Read more: [...]
Friend wins Huntingdonshire District Council account
September 13th, 2009Category: News, Online PR, Online Reputation, Social Media Marketing, Social Media Strategy
Huntingdonshire District Council (HDC) wants to raise the awareness of two amazing environmental projects they have created to show stakeholders, academics and the local community that it IS possible for anyone to have an entirely carbon-free home.
friend has been appointed HDC’s social media and online PR agency for the life of this project, to maximise [...]
Is Guardian crowdsourcing bad for journalism?
September 3rd, 2009Category: Birmingham, Home, Online PR, Online Reputation, Social Media Marketing, Social Media Strategy
According to Wikipedia, ‘Crowdsourcing’ describes the process of taking a task, traditionally performed by an employee and outsourcing it to an undefined, generally large, group of the community.
I can see most employers embracing it as a fantastic new concept, despite get-mugs-to-work-for-free being a well-established business model!
Google is not enough to search the social web
August 20th, 2009Category: Birmingham, Home, Keyword Research, Online PR, Online Reputation, SEO, Social Media Marketing, Social Media Strategy
In this age of social media and online PR, fully understanding the marketing environment your business operates within is not just vital but now much more possible to do – and less forgivable if you still cut corners.
Murdoch on the defensive: why charging for online content is not so simple
August 6th, 2009Category: Birmingham, Online PR, Online Reputation, Social Media Marketing, Social Media Strategy
Murdoch’s plan is to charge users to access content on all his news sites. Faced with massive losses across the whole of News Corp (a whopping £2bn net loss) he is looking defensive – and desperate.
