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It is often said that thanks to social media consumers now control brands.
Well in the case of a Facebook fan page this can literally be true!
Read my latest Birmingham Post column to find out why.
After the second leaders debate, I’m still left wondering whether these unprecedented media events are good or bad for UK democracy.
But is the real debate happening in social media ?
Since last August, Mr Murdoch has been threatening to charge for access to The Sun and Times Online by erecting a so-called ‘paywall’ around the online versions of his publications.
So why has he not done so yet?
friend has created a jargon free online PR guide for busy MD’s.
“Thanks to social media, good public relations (PR) has never been more important for your business.
People now listen to each other rather than your advertisements; good corporate social responsibility has moved to the top of the political agenda and thanks to the blogosphere, everyone [...]
Defamatory and damaging comments are posted on a website blog anonymously. The impact is immediate. Share prices are affected. Gossip among staff is rife. Market confidence drops – who are you going to call?
Boy did Jan Moir learn a lesson about social media this weekend. A stark reminder of the effectiveness of social networking for galvanising public opinion around particular issues, in this case homophobia and bad journalism!
If you’ve no desire to go on Facebook, think Twitter is full of twaddle, haven’t got the slightest inclination to write a blog and ignore all invites from Linkedin, you’re probably the managing director of a successful company!
friend has released a no-nonsense ten-point guide in order to try to convince MD’s to embrace social media:
“If you’ve no desire to go on Facebook, think Twitter is full of twaddle, haven’t got the slightest inclination to write a blog and ignore all invites from Linkedin, you’re probably a director of a successful company!”
Read more: [...]
Huntingdonshire District Council (HDC) wants to raise the awareness of two amazing environmental projects they have created to show stakeholders, academics and the local community that it IS possible for anyone to have an entirely carbon-free home.
friend has been appointed HDC’s social media and online PR agency for the life of this project, to maximise [...]
According to Wikipedia, ‘Crowdsourcing’ describes the process of taking a task, traditionally performed by an employee and outsourcing it to an undefined, generally large, group of the community.
I can see most employers embracing it as a fantastic new concept, despite get-mugs-to-work-for-free being a well-established business model!
