Defamatory and damaging comments are posted on a website blog anonymously. The impact is immediate. Share prices are affected. Gossip among staff is rife. Market confidence drops – who are you going to call?
Boy did Jan Moir learn a lesson about social media this weekend. A stark reminder of the effectiveness of social networking for galvanising public opinion around particular issues, in this case homophobia and bad journalism!
If you’ve no desire to go on Facebook, think Twitter is full of twaddle, haven’t got the slightest inclination to write a blog and ignore all invites from Linkedin, you’re probably the managing director of a successful company!
friend has released a no-nonsense ten-point guide in order to try to convince MD’s to embrace social media: “If you’ve no desire to go on Facebook, think Twitter is full of twaddle, haven’t got the slightest inclination to write a …
Huntingdonshire District Council (HDC) wants to raise the awareness of two amazing environmental projects they have created to show stakeholders, academics and the local community that it IS possible for anyone to have an entirely carbon-free home. friend has been …
According to Wikipedia, ‘Crowdsourcing’ describes the process of taking a task, traditionally performed by an employee and outsourcing it to an undefined, generally large, group of the community.
I can see most employers embracing it as a fantastic new concept, despite get-mugs-to-work-for-free being a well-established business model!
In this age of social media and online PR, fully understanding the marketing environment your business operates within is not just vital but now much more possible to do – and less forgivable if you still cut corners.
Murdoch’s plan is to charge users to access content on all his news sites. Faced with massive losses across the whole of News Corp (a whopping £2bn net loss) he is looking defensive – and desperate.
Everyone loves a David and Goliath story, where the little guy takes on the big guy and wins. But when it comes to felling corporate giants, social media makes a much better weapon than a sling.
So Facebook is turning into Twitter? Right listen very carefully, I shall say this only once: disable your Facebook account immediately and run for cover before they put all your profile content on display for everyone to see.
But hold on just a minute. In the words of another great drama queen, calm down dear.
In fact what Facebook are doing is changing their business model to include public content sharing, profile ‘fans’ and real-time search (these are the headline grabbers).
Is this a good thing?
