It’s been a bad couple of weeks for TripAdviser, as the Advertising Standards Authority started investigating allegations of endemic Astroturfing on the famous hotel review website.
Archive for the 'Online PR' Category
Social media and online PR agency Friend Digital has added two new clients to its roster, marking its first year in business. The Brindleyplace-based consultancy has been commissioned to conduct research and devise a social media strategy for the University …
After the second leaders debate, I’m still left wondering whether these unprecedented media events are good or bad for UK democracy.
But is the real debate happening in social media ?
We are One! Happy Birthday to us!
April 19th, 2010Category: Home, News, Online PR, Social Media Marketing, Social Media Strategy, Training
It’s Friend’s 1st birthday today and we are celebrating!
It’s been full of the thrills and spills you’d expect from starting a business specialising in a relatively ‘niche’ area like social media and in the middle of a recession!
But life, and business, are about taking risks – and the risk paid off!
While introducing myself as the presenter of a social media training course, one of the attendees mused that he was expecting someone “considerably younger” than me to be doing the training!
Now its true, I’m no spring chicken and time hasn’t been particularly kind to my face, but age does not preclude a person from understanding social media.
Or even participating in social networking, as I’m about to prove.
UK Election 2010 – Social media success is about substance, not style
March 4th, 2010Category: Home, Online content, Online PR, Social Media Marketing, Social Media Strategy
This week saw the launch of a number of social media initiatives by the two main parties.
But, like a lot of UK politics, is it just style over substance?
In the run up to the general election, are the political parties creating true social media engagement with online citizens to achieve real social media success?
Birmingham PR firms are trying to get to grips with this ‘digital’ thing. Most have worked out how to put their client’s press releases on blog sites and tweet them to their journalist followers.
But that isn’t “joining the conversation” – especially when they turn off the ability to leave comments!
Since last August, Mr Murdoch has been threatening to charge for access to The Sun and Times Online by erecting a so-called ‘paywall’ around the online versions of his publications.
So why has he not done so yet?
New – Reluctant MD’s Guide to online PR
November 13th, 2009Category: Birmingham, News, Online PR, Online Reputation, SEO, Social Media Marketing, Social Media Strategy
friend has created a jargon free online PR guide for busy MD’s. “Thanks to social media, good public relations (PR) has never been more important for your business. People now listen to each other rather than your advertisements; good corporate social …
Lawyers – a last resort when fighting online defamation
October 29th, 2009Category: Birmingham, Home, Keyword Research, Online PR, Online Reputation, Social Media Strategy
Defamatory and damaging comments are posted on a website blog anonymously. The impact is immediate. Share prices are affected. Gossip among staff is rife. Market confidence drops – who are you going to call?
