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Social media and online PR agency Friend Digital has added two new clients to its roster, marking its first year in business.
The Brindleyplace-based consultancy has been commissioned to conduct research and devise a social media strategy for the University Hospitals Birmingham. The aim is to engage with users of the newly opened Queen Elizabeth super [...]
Google is always fiddling, or ‘refining’ as it calls it, with its algorithm, the one that determined which sites we see at the top of our search results pages.
Usually you need to be a search engine optimisation (SEO) expert or a real geek to spot the changes, or follow Google’s official blog.
Defamatory and damaging comments are posted on a website blog anonymously. The impact is immediate. Share prices are affected. Gossip among staff is rife. Market confidence drops – who are you going to call?
If you’ve no desire to go on Facebook, think Twitter is full of twaddle, haven’t got the slightest inclination to write a blog and ignore all invites from Linkedin, you’re probably the managing director of a successful company!
friend has released a no-nonsense ten-point guide in order to try to convince MD’s to embrace social media:
“If you’ve no desire to go on Facebook, think Twitter is full of twaddle, haven’t got the slightest inclination to write a blog and ignore all invites from Linkedin, you’re probably a director of a successful company!”
Read more: [...]
In this age of social media and online PR, fully understanding the marketing environment your business operates within is not just vital but now much more possible to do – and less forgivable if you still cut corners.
Background
The European Road Initiative (ERI) is a Europe-wide project, led by oil giant Nynas and backed by two of the biggest road industry multinationals based in Europe. Their collective aim is to launch and develop awareness of a new brand for ‘roads’.
The ERI is determined to positively reinforce the perception of roads among the general [...]
