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Archive for the 'Birmingham' Category

Birmingham Post

Facebook: where ‘ists’ meet


Facebook: where 'ists' meet

Facebook users can generally be divided into two types – narcissists and voyeurists!

Read Chris Tomlinson’s latest musing on the subject in Thursday’s Birmingham Post

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Simon Heath

Social Media vs Salt Grit


Social Media vs Salt Grit

Today, many are blaming the lack of salt grit for bringing the economy to a standstill, leaving many workers snowed in and unable to work.

But is it really the lack of salt grit that’s to blame?

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Chris Tomlinson

Why press releases make poor blogs


Why press releases make poor blogs

Birmingham PR firms are trying to get to grips with this ‘digital’ thing. Most have worked out how to put their client’s press releases on blog sites and tweet them to their journalist followers.

But that isn’t “joining the conversation” – especially when they turn off the ability to leave comments!

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Chris Tomlinson

Will Murdoch really paywall his online news?


Will Murdoch really paywall his online news?

Since last August, Mr Murdoch has been threatening to charge for access to The Sun and Times Online by erecting a so-called ‘paywall’ around the online versions of his publications.

So why has he not done so yet?

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admin

New – Reluctant MD’s Guide to online PR


friend has created a jargon free online PR guide for busy MD’s.
“Thanks to social media, good public relations (PR) has never been more important for your business.
People now listen to each other rather than your advertisements; good corporate social responsibility has moved to the top of the political agenda and thanks to the blogosphere, everyone [...]

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Chris Tomlinson

Lawyers – a last resort when fighting online defamation


Lawyers - a last resort when fighting online defamation

Defamatory and damaging comments are posted on a website blog anonymously. The impact is immediate. Share prices are affected. Gossip among staff is rife. Market confidence drops – who are you going to call?

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Simon Heath

Jan Moir, The Daily Mail and the influence of social media


Jan Moir, The Daily Mail and the influence of social media

Boy did Jan Moir learn a lesson about social media this weekend. A stark reminder of the effectiveness of social networking for galvanising public opinion around particular issues, in this case homophobia and bad journalism!

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Chris Tomlinson

Can social media save your liver?


Can social media save your liver?

If you’ve no desire to go on Facebook, think Twitter is full of twaddle, haven’t got the slightest inclination to write a blog and ignore all invites from Linkedin, you’re probably the managing director of a successful company!

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Chris Tomlinson

Is Guardian crowdsourcing bad for journalism?


Is Guardian crowdsourcing bad for journalism?

According to Wikipedia, ‘Crowdsourcing’ describes the process of taking a task, traditionally performed by an employee and outsourcing it to an undefined, generally large, group of the community.

I can see most employers embracing it as a fantastic new concept, despite get-mugs-to-work-for-free being a well-established business model!

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Simon Heath

Google is not enough to search the social web


Google is not enough to search the social web

In this age of social media and online PR, fully understanding the marketing environment your business operates within is not just vital but now much more possible to do – and less forgivable if you still cut corners.

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