Simon Heath
Simon Heath

Director

simon@frienddigital.com
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Simon Heath

Social Media Growing Pains


Social Media Growing Pains

There has been a rash of articles recently about addiction to social media at the expense of “real life”. One that stood out was an article by Jonathan Freedland in The Guardian about turning the internet off. Or more to …

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Simon Heath

We are One! Happy Birthday to us!


We are One! Happy Birthday to us!

It’s Friend’s 1st birthday today and we are celebrating!

It’s been full of the thrills and spills you’d expect from starting a business specialising in a relatively ‘niche’ area like social media and in the middle of a recession!

But life, and business, are about taking risks – and the risk paid off!

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Simon Heath

UK Election 2010 – Social media success is about substance, not style


UK Election 2010 - Social media success is about substance, not style

This week saw the launch of a number of social media initiatives by the two main parties.

But, like a lot of UK politics, is it just style over substance?

In the run up to the general election, are the political parties creating true social media engagement with online citizens to achieve real social media success?

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Simon Heath

Social Media vs Salt Grit


Social Media vs Salt Grit

Today, many are blaming the lack of salt grit for bringing the economy to a standstill, leaving many workers snowed in and unable to work.

But is it really the lack of salt grit that’s to blame?

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Simon Heath

How to Survive Social Media in 2010


How to Survive Social Media in 2010

Social media predictions for 2010 are popping up every couple of seconds at the moment.

We’ve carried out a comprehensive review and have identified six of the most likely predictions, and outline how you can stay ahead in social media in the coming year.

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Simon Heath

Social Media Gets Serious – Key Trends for 2010


In this blog report I look back on 2009 and identify some key trends for social media in 2010, outlining how you can implement them to achieve your goals in the coming year.

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Simon Heath

Friend Debate: Can social media work on its own?


Friend Debate: Can social media work on its own?

I was doing my usual catch up on blogs over the weekend and I was amazed at how many social media commentators rarely mentioned any other marketing channel.

We’ve got a good few years of working in social media under our belts – do we still think social media is the be-all and end-all?

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Simon Heath

Why we should care about Microsoft & Murdoch’s unholy alliance


Why we should care about Microsoft & Murdoch's unholy alliance

Microsoft and Murdoch could sign a deal that will (yet again) try to take on Google while simultaneously solving Murdoch’s paywall problem once and for all, in one fell swoop.

Well that’s what they think. Here I take a look at some of the possible implications to find out just why we really should care about any potential Microsoft/Murdoch partnership.

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Simon Heath

Jan Moir, The Daily Mail and the influence of social media


Jan Moir, The Daily Mail and the influence of social media

Boy did Jan Moir learn a lesson about social media this weekend. A stark reminder of the effectiveness of social networking for galvanising public opinion around particular issues, in this case homophobia and bad journalism!

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Simon Heath

Google is not enough to search the social web


Google is not enough to search the social web

In this age of social media and online PR, fully understanding the marketing environment your business operates within is not just vital but now much more possible to do – and less forgivable if you still cut corners.

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