This week saw the launch of a number of social media initiatives by the two main parties.

But, like a lot of UK politics, is it just style over substance?

In the run up to the general election, are the political parties creating true social media engagement with online citizens to achieve real social media success?

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Today, many are blaming the lack of salt grit for bringing the economy to a standstill, leaving many workers snowed in and unable to work.

But is it really the lack of salt grit that’s to blame?

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Social media predictions for 2010 are popping up every couple of seconds at the moment.

We’ve carried out a comprehensive review and have identified six of the most likely predictions, and outline how you can stay ahead in social media in the coming year.

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In this blog report I look back on 2009 and identify some key trends for social media in 2010, outlining how you can implement them to achieve your goals in the coming year.

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I was doing my usual catch up on blogs over the weekend and I was amazed at how many social media commentators rarely mentioned any other marketing channel.

We’ve got a good few years of working in social media under our belts – do we still think social media is the be-all and end-all?

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Microsoft and Murdoch could sign a deal that will (yet again) try to take on Google while simultaneously solving Murdoch’s paywall problem once and for all, in one fell swoop.

Well that’s what they think. Here I take a look at some of the possible implications to find out just why we really should care about any potential Microsoft/Murdoch partnership.

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Boy did Jan Moir learn a lesson about social media this weekend. A stark reminder of the effectiveness of social networking for galvanising public opinion around particular issues, in this case homophobia and bad journalism!

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In this age of social media and online PR, fully understanding the marketing environment your business operates within is not just vital but now much more possible to do – and less forgivable if you still cut corners.

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Murdoch’s plan is to charge users to access content on all his news sites. Faced with massive losses across the whole of News Corp (a whopping £2bn net loss) he is looking defensive – and desperate.

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So Facebook is turning into Twitter? Right listen very carefully, I shall say this only once: disable your Facebook account immediately and run for cover before they put all your profile content on display for everyone to see.

But hold on just a minute. In the words of another great drama queen, calm down dear.

In fact what Facebook are doing is changing their business model to include public content sharing, profile ‘fans’ and real-time search (these are the headline grabbers).

Is this a good thing?

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