Last week Facebook significantly change the way businesses can use its social network.
Facebook now allows brand to participate more interactively with their fans and other business pages.
But in this uber social online world, is hiding behind a brand a good thing?
I have recently noticed a worrying phenomenon – the less I tweet the more followers I get.
I’ll admit, my profile picture, like everyone else, is a tad flattering and taken a long time ago, but I’m pretty sure it’s not my aesthetics that is pulling in followers.
The real digital divide is one that transcends socio-economic barriers, and one borne of a reluctance to participate in social media.
Are you a digital hermit ?
Like most people I spend a good deal of my time trying to avoid getting on and removing myself from marketing databases and failing miserably.
Is it just me or is that blasted GoCompare advert getting on anyone else’s nerves?
So instead of getting mad, I’m going to exact social-media-revenge on the insurance price comparison site by telling you that I was thanking my unlucky stars the last time I went to GoCompare.com.
After the second leaders debate, I’m still left wondering whether these unprecedented media events are good or bad for UK democracy.
But is the real debate happening in social media ?
A week after its first reading, the government’s new Digital Economy Bill is proving as popular as a burning orphanage with Birmingham’s digital community.
But the government was never going to win on this one.
While introducing myself as the presenter of a social media training course, one of the attendees mused that he was expecting someone “considerably younger” than me to be doing the training!
Now its true, I’m no spring chicken and time hasn’t been particularly kind to my face, but age does not preclude a person from understanding social media.
Or even participating in social networking, as I’m about to prove.
Today Google kindly asked me if I’d like to try Google Buzz, the new social networking feature it has bolted onto Gmail, its popular free email service.
The last thing I’m inclined to do right now is join another time consuming social network!
Google is always fiddling, or ‘refining’ as it calls it, with its algorithm, the one that determined which sites we see at the top of our search results pages.
Usually you need to be a search engine optimisation (SEO) expert or a real geek to spot the changes, or follow Google’s official blog.
