Chris Tomlinson
Chris Tomlinson

Managing Director

Email: chris@frienddigital.com
LinkedIn: ctomlinson
Twitter: @christomlinson1

Chris Tomlinson

Will social media make Direct Marketing less annoying?


Will social media make Direct Marketing less annoying?

Like most people I spend a good deal of my time trying to avoid getting on and removing myself from marketing databases and failing miserably.

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Chris Tomlinson

Living in a Post Advertising World


Living in a Post Advertising World

Is it just me or is that blasted GoCompare advert getting on anyone else’s nerves?

So instead of getting mad, I’m going to exact social-media-revenge on the insurance price comparison site by telling you that I was thanking my unlucky stars the last time I went to GoCompare.com.

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Chris Tomlinson

Facebook: Rage Against the Leader’s Debate


Facebook: Rage Against the Leader's Debate

After the second leaders debate, I’m still left wondering whether these unprecedented media events are good or bad for UK democracy.

But is the real debate happening in social media ?

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Chris Tomlinson

Digital Economy Bill – will not stop online piracy


A week after its first reading, the government’s new Digital Economy Bill is proving as popular as a burning orphanage with Birmingham’s digital community.

But the government was never going to win on this one.

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Chris Tomlinson

Social Media develops a middle age spread


Social Media develops a middle age spread

While introducing myself as the presenter of a social media training course, one of the attendees mused that he was expecting someone “considerably younger” than me to be doing the training!

Now its true, I’m no spring chicken and time hasn’t been particularly kind to my face, but age does not preclude a person from understanding social media.

Or even participating in social networking, as I’m about to prove.

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Chris Tomlinson

Will social media replace email?


Will social media replace email?

Today Google kindly asked me if I’d like to try Google Buzz, the new social networking feature it has bolted onto Gmail, its popular free email service.

The last thing I’m inclined to do right now is join another time consuming social network!

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Chris Tomlinson

Why did Google lumber us with Personalised Search?


Why did Google lumber us with Personalised Search?

Google is always fiddling, or ‘refining’ as it calls it, with its algorithm, the one that determined which sites we see at the top of our search results pages.

Usually you need to be a search engine optimisation (SEO) expert or a real geek to spot the changes, or follow Google’s official blog.

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Chris Tomlinson

Old media vs social media; which can #HelpHaiti the most?


Old media vs social media; which can #HelpHaiti the most?

With over 280,000 members, “Earthquake Haiti” is now the largest group on Facebook. Let the sceptics of social networking take note: not only are people using social media to find missing loved ones, but using it as a source of on-the-ground information.

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Chris Tomlinson

Twitter flat-lines: is theTweet separating from the Chav


Twitter flat-lines: is theTweet separating from the Chav

According to web monitoring company, Compete, traffic to the micro-blogging website Twitter has flat-lined, suggesting its world dominance may not be so assured.

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Chris Tomlinson

The # factor – Using social media to Rage Against The Machine


The # factor – Using social media to Rage Against The Machine

I hate every nauseating minute of the X factor. From the insipid voice over to the hackneyed ‘old spice’ music, through the endless regurgitation of clichés, that make footballers sound intelligent, right up to the gurn inducing, blart infested melodrama that is the vote.

Yes it has been a “journey” for me too Dermot.

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