Chris Tomlinson
Chris Tomlinson

Managing Director

Email: chris@frienddigital.com
LinkedIn: ctomlinson
Twitter: @christomlinson1

Chris Tomlinson

Will social media replace email?


Will social media replace email?

Today Google kindly asked me if I’d like to try Google Buzz, the new social networking feature it has bolted onto Gmail, its popular free email service.

The last thing I’m inclined to do right now is join another time consuming social network!

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Chris Tomlinson

Why did Google lumber us with Personalised Search?


Why did Google lumber us with Personalised Search?

Google is always fiddling, or ‘refining’ as it calls it, with its algorithm, the one that determined which sites we see at the top of our search results pages.

Usually you need to be a search engine optimisation (SEO) expert or a real geek to spot the changes, or follow Google’s official blog.

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Chris Tomlinson

Old media vs social media; which can #HelpHaiti the most?


Old media vs social media; which can #HelpHaiti the most?

With over 280,000 members, “Earthquake Haiti” is now the largest group on Facebook. Let the sceptics of social networking take note: not only are people using social media to find missing loved ones, but using it as a source of on-the-ground information.

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Chris Tomlinson

Twitter flat-lines: is theTweet separating from the Chav


Twitter flat-lines: is theTweet separating from the Chav

According to web monitoring company, Compete, traffic to the micro-blogging website Twitter has flat-lined, suggesting its world dominance may not be so assured.

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Chris Tomlinson

The # factor – Using social media to Rage Against The Machine


The # factor – Using social media to Rage Against The Machine

I hate every nauseating minute of the X factor. From the insipid voice over to the hackneyed ‘old spice’ music, through the endless regurgitation of clichés, that make footballers sound intelligent, right up to the gurn inducing, blart infested melodrama that is the vote.

Yes it has been a “journey” for me too Dermot.

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Chris Tomlinson

SEO Ate My Hamster!


SEO Ate My Hamster!

It’s easy to see how search engine optimisation (SEO) could affect the ancient art of grabbing readers attention, but will it really lead to the death of the creative headline?

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Chris Tomlinson

Why press releases make poor blogs


Why press releases make poor blogs

Birmingham PR firms are trying to get to grips with this ‘digital’ thing. Most have worked out how to put their client’s press releases on blog sites and tweet them to their journalist followers.

But that isn’t “joining the conversation” – especially when they turn off the ability to leave comments!

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Chris Tomlinson

Will Murdoch really paywall his online news?


Will Murdoch really paywall his online news?

Since last August, Mr Murdoch has been threatening to charge for access to The Sun and Times Online by erecting a so-called ‘paywall’ around the online versions of his publications.

So why has he not done so yet?

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Chris Tomlinson

Lawyers – a last resort when fighting online defamation


Lawyers - a last resort when fighting online defamation

Defamatory and damaging comments are posted on a website blog anonymously. The impact is immediate. Share prices are affected. Gossip among staff is rife. Market confidence drops – who are you going to call?

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Chris Tomlinson

Can social media save your liver?


Can social media save your liver?

If you’ve no desire to go on Facebook, think Twitter is full of twaddle, haven’t got the slightest inclination to write a blog and ignore all invites from Linkedin, you’re probably the managing director of a successful company!

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