Chris Tomlinson
Chris Tomlinson

Managing Director

Email: chris@frienddigital.com
LinkedIn: ctomlinson
Twitter: @christomlinson1

Chris Tomlinson

Unfollow Friday #UFF


Unfollow Friday #UFF

Last Thursday was national ‘unfriend’ day on Facebook, in the US at least! Although instigated by a comic, the now annual event has gained some resonance.

I, for one, am old enough to recall the real meaning of the word “friend” and know that having any more than six “real” friends is a right pain.

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Chris Tomlinson

Facebook TimeLine writes users epitaphs


Facebook TimeLine writes users epitaphs

Ever wondered what happens to your Facebook profile when you die?’

Don’t worry, I’m in good health, my morbid fascination is prompted by Facebook’s, soon to be released ‘TimeLine’ feature, currently in Beta.

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Chris Tomlinson

How to spot an Astroturfer?


How to spot an Astroturfer?

It’s been a bad couple of weeks for TripAdviser, as the Advertising Standards Authority started investigating allegations of endemic Astroturfing on the famous hotel review website.

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Chris Tomlinson

Google Plus – “VIPs only mate”


Google Plus -

One month after its launch and still no invite to join Google Plus!

Its hard to believe, I know, that a key online influencer like me has been left out of the party, but it seems I’m persona non grata at Google.

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Chris Tomlinson

B2B Marketing on LinkedIn


B2B Marketing on LinkedIn

I have noticed a recent increase in the number of people asking me to “Connect” via LinkedIn and have been searching for a reason.

Sadly my newfound popularity cannot be attributed to increase in wealth or influence or in deed cosmetic surgery but a recent resurgence of the business networking website.

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Chris Tomlinson

Mobile Social Media: Paranoid about Android


Mobile Social Media: Paranoid about Android

Last week, in a crisis of faith, I found myself harbouring thoughts of owning an Android “fondleslab”.

I have since been to confession at the Birmingham Apple store to be absolved of my guilt. A “fondleslab”, for those not down with the kids, describes any portable touch screen device so beloved by its owner that it is incessantly fondled in public.

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Chris Tomlinson

Marketers just wants to be liked?


Marketers just wants to be liked?

A recent poll has indicated that most ad-executives and marketers now just want to be liked!

Resisting the temptation to explain why they are not, I must clarify that it is Facebook ‘likes’, for their clients fan pages, they are after!

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Chris Tomlinson

Don’t hide behind your brand on Facebook?


Don’t hide behind your brand on Facebook?

Last week Facebook significantly change the way businesses can use its social network.

Facebook now allows brand to participate more interactively with their fans and other business pages.

But in this uber social online world, is hiding behind a brand a good thing?

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Chris Tomlinson

Silence is golden on Twitter


Silence is golden on Twitter

I have recently noticed a worrying phenomenon – the less I tweet the more followers I get.

I’ll admit, my profile picture, like everyone else, is a tad flattering and taken a long time ago, but I’m pretty sure it’s not my aesthetics that is pulling in followers.

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Chris Tomlinson

The Real Digital Divide


The Real Digital Divide

The real digital divide is one that transcends socio-economic barriers, and one borne of a reluctance to participate in social media.

Are you a digital hermit ?

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