If you’ve no desire to go on Facebook, think Twitter is full of twaddle, haven’t got the slightest inclination to write a blog and ignore all invites from Linkedin, you’re probably a director of a successful company.

You may not have any desire to inhabit the social media world but are starting to worry that, if you ignore social media any longer, your company is likely to suffer.

So here are the ten key points you need to know about social media:

1. It presents a great opportunity for you to build your brand and business online.

2. Social media marketing will generate more sales than an equivalent advertising spend.

3. Consumers communicate more via social media than any other channel – including email!

4. They are talking to each other about your products and services right now.

5. They trust each other more than any claims you make about yourself.

6. Their purchases are increasingly influenced by content they read online.

7. They are becoming intolerant of advertising, and are beginning to filter it out.

8. Personal recommendation is more powerful than official endorsement.

9. Happy customers will get you more customers via social media.

10. The more people talk about your company online the higher your company website will appear in Google.

It is really as simple as that! friend can help you find, monitor and influence online conversations to spread the word about your products and services to build your brand and business for relatively little cost. To find out how take a look at our services.

Get in touch to find out more. Give us a call on 0845 459 4003 or drop us an email.

Also in this series: The reluctant MD’s Guide to Online PR