Defamatory and damaging comments are posted on a website blog anonymously. The impact is immediate. Share prices are affected. Gossip among staff is rife. Market confidence drops – who are you going to call?
Boy did Jan Moir learn a lesson about social media this weekend. A stark reminder of the effectiveness of social networking for galvanising public opinion around particular issues, in this case homophobia and bad journalism!
If you’ve no desire to go on Facebook, think Twitter is full of twaddle, haven’t got the slightest inclination to write a blog and ignore all invites from Linkedin, you’re probably the managing director of a successful company!
friend has released a no-nonsense ten-point guide in order to try to convince MD’s to embrace social media: “If you’ve no desire to go on Facebook, think Twitter is full of twaddle, haven’t got the slightest inclination to write a …
