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Archive for August, 2009

Simon Heath

Google is not enough to search the social web


Google is not enough to search the social web

In this age of social media and online PR, fully understanding the marketing environment your business operates within is not just vital but now much more possible to do – and less forgivable if you still cut corners.

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Simon Heath

Murdoch on the defensive: why charging for online content is not so simple


Murdoch on the defensive: why charging for online content is not so simple

Murdoch’s plan is to charge users to access content on all his news sites. Faced with massive losses across the whole of News Corp (a whopping £2bn net loss) he is looking defensive – and desperate.

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Chris Tomlinson

United Airlines gets an unwanted guitar lesson


United Airlines gets an unwanted guitar lesson

Everyone loves a David and Goliath story, where the little guy takes on the big guy and wins. But when it comes to felling corporate giants, social media makes a much better weapon than a sling.

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