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In this age of social media and online PR, fully understanding the marketing environment your business operates within is not just vital but now much more possible to do – and less forgivable if you still cut corners.
Murdoch’s plan is to charge users to access content on all his news sites. Faced with massive losses across the whole of News Corp (a whopping £2bn net loss) he is looking defensive – and desperate.
Everyone loves a David and Goliath story, where the little guy takes on the big guy and wins. But when it comes to felling corporate giants, social media makes a much better weapon than a sling.
