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friend have been appointed lead social media and online PR agency for a consortium of major oil companies in Europe.
We are undertaking a detailed European research study and creating a five year social influence marketing strategy to generate awareness and action around the improvement of the road network across Europe.
The work kicks off this week. [...]
Background
The European Road Initiative (ERI) is a Europe-wide project, led by oil giant Nynas and backed by two of the biggest road industry multinationals based in Europe. Their collective aim is to launch and develop awareness of a new brand for ‘roads’.
The ERI is determined to positively reinforce the perception of roads among the general [...]
So Facebook is turning into Twitter? Right listen very carefully, I shall say this only once: disable your Facebook account immediately and run for cover before they put all your profile content on display for everyone to see.
But hold on just a minute. In the words of another great drama queen, calm down dear.
In fact what Facebook are doing is changing their business model to include public content sharing, profile ‘fans’ and real-time search (these are the headline grabbers).
Is this a good thing?
