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I don’t want to appear unsympathetic to the current decline of the advertising industry, but I have no sympathy so maybe that’s how I come across!
“Advertising is dead, long live social media” seems to be my current mantra and it’s not making me many new friends (well not in advertising at least).
I’ve read the Digital Britain report and before taking a well-earned lie down (245 pages!) I want to provide a quick reaction from a social (media) angle.
What I’m interested in is what it all means for us as a society, how we communicate, and what this spells for the advancement of social media.
It’s been a long week in British politics and I’ve been enjoying every minute of it. Finally after all these years there is some real debate, accountability and at least a degree of action.
I’ve been watching (and waiting) in earnest to see which party would be bravest in the social media space. It’s promising but there’s a long way to go.
Simon Heath has been appointed director at Birmingham-based Friend Digital.
He joins managing director and online marketing expert, Chris Tomlinson, at the recently launched digital marketing agency. The duo previously worked together at Sutton Coldfield advertising agency WAA.
Simon joins from Leamington-based Freestyle Interactive, the largest full service digital agency outside London, where he was responsible for [...]
Background
Headline Communications is one of Birmingham’s leading B2B PR consultancies.
As well as gaining national coverage, they have been getting their clients’ stories in the regional press for decades.
Given the movement of national press to online and the slow demise of the local newspaper, in the printed form at least, they needed to quickly transfer their [...]
