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Because online chatter doesn’t upset shareholders while eating their cornflakes there is a temptation for businesses to just ignore bad online PR.
However, as Ryanair found out earlier this year, when it called all bloggers “lunatics”, it can easily spill into the national press.
Background
Brindleyplace wanted a new website to increase visitors to the award-winning business and leisure destination located in the heart of Birmingham city centre.
They realised that most of the people visiting their current website already knew about the destination as they were searching for ‘ brand terms like ‘Brindley Place’ and ‘sea life centre’ on [...]
