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Archive for April, 2009

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Social – the New New Media


Social – the New New Media

Online marketing expert and Midlands’ internet pioneer Chris Tomlinson has launched a new digital marketing agency, Friend Digital.
Friend will advise companies on digital marketing strategies and is set to introduce social influence marketing to the region.
Chris has more than a decade’s experience in the internet business. In 1995 he set up web consultancy WebXpress. The [...]

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Chris Tomlinson

Online PR is dead, long live Social Influence Marketing


Online PR is dead, long live Social Influence Marketing

No one hates jargon more than me.  But I have to tell you about my new best friend -Social Influence Marketing, or SIM for short.
It is always good to be present at the birth of a new marketing acronym, so I thought I’d invite you along to wet its head.
If you believe the hype, SIM [...]

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