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We all know the difference between advertising and PR. Advertising is when you tell people how good you are and PR is about getting someone else to do it.
PR works best if you get someone trusted to do the praising – like a journalist for instance!
Consumers know adverts are designed to sell something and editorial [...]
Much has been made of the viral nature of the internet and how ‘word of mouse’ can make brands famous overnight.
However, if we keep modelling our online communications on a disease, the internet will quickly develop an immune system.
