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It’s true that prior to buying something online, most of us have usually visited a search engine. But was that where we made the decision to purchase?
Online marketers have a habit of attributing a sale to the ‘last click’ a punter made before visiting their websites. But the purchasing journey is far more complex than [...]
In this new world of fast-forward, television advertising has never been easier to avoid. But you can rely on Honda to come up with a campaign so entertaining that it will probably have people rewinding to see it again.
Many online pundits declared 2007 to be the year of the video, with traffic to video sharing sites doubling from the previous year. I suspect most online citizens now visit YouTube at least once a day.
I love the word video – it’s a survivor. Long after the last VHS recorder gets slung in the land [...]
Yesterday, Google’s open season on company trademarks began.
In short, this means that anyone can now buy your brand names from Google and advertise their products to people searching for yours!
I know that all is supposed to be fair in love and war, but should this apply to marketing too?
Tesco doesn’t think so. While other [...]
