Who own’s your company Facebook page ?
July 23rd, 2010Category: Birmingham Post, Home, Online Reputation, Social Media Marketing, Social Media Strategy
It is often said that thanks to social media consumers now control brands.
Well in the case of a Facebook fan page this can literally be true!
Read my latest Birmingham Post column to find out why.
Like most people I spend a good deal of my time trying to avoid getting on and removing myself from marketing databases and failing miserably.
Is it just me or is that blasted GoCompare advert getting on anyone else’s nerves?
So instead of getting mad, I’m going to exact social-media-revenge on the insurance price comparison site by telling you that I was thanking my unlucky stars the last time I went to GoCompare.com.
Is ‘Social Media Manager’ a silly job title?
May 17th, 2010Category: Birmingham Post, Home, Random Rants, Social Media Marketing, Social Media Strategy
It’s a well-known fact that during austere times, the sillier or more self-deluding your job title is, the more likely you are to be made redundant.
Post-recession, the new boy on the marketing job title block is ’social media manager.’ But is this is a silly job title or not ?
After the second leaders debate, I’m still left wondering whether these unprecedented media events are good or bad for UK democracy.
But is the real debate happening in social media ?
We are One! Happy Birthday to us!
April 19th, 2010Category: Home, News, Online PR, Social Media Marketing, Social Media Strategy, Training
It’s Friend’s 1st birthday today and we are celebrating!
It’s been full of the thrills and spills you’d expect from starting a business specialising in a relatively ‘niche’ area like social media and in the middle of a recession!
But life, and business, are about taking risks – and the risk paid off!
Everything online will become a “location-based service” with users not just wanting the best matching results to their searches, but “nearby results” too.
Read Chris Tomlinson’s thoughts on the subject in this weeks Birmingham Post
A week after its first reading, the government’s new Digital Economy Bill is proving as popular as a burning orphanage with Birmingham’s digital community.
But the government was never going to win on this one.
While introducing myself as the presenter of a social media training course, one of the attendees mused that he was expecting someone “considerably younger” than me to be doing the training!
Now its true, I’m no spring chicken and time hasn’t been particularly kind to my face, but age does not preclude a person from understanding social media.
Or even participating in social networking, as I’m about to prove.
Facebook users can generally be divided into two types – narcissists and voyeurists!
Read Chris Tomlinson’s latest musing on the subject in Thursday’s Birmingham Post
